Office x Converse
The winter season brought with it a great challenge from friends at Converse UK. We worked with them and Office shoes as part of their campaign on Instagram and their ‘Office styles Converse’ promotion.
Working together with timings tight, we were able to design, concept and shoot a large harmonious portfolio of urban street styled images, gifs and behind the scenes footage. Even turning the camera on photographer Jess Withey who we also featured as part of the campaign.
Aimed at younger female customers the images went live in the run up to Christmas and into the new year. This sat alongside an influencer campaign and promotion encouraging the audience to show how they style their converse using the #officestyleconverse hashtag. The images helped reinvigorate the look and feel of the Office feed and featured in posts, instagram stories and on the Office blog.
A truly collaborative process, high on flexibility and fleet of foot, the quality of the campaign is testament to a great new partnership.