A hero Rosie Lee image
Shanghai

Nike China

Rosie Lee at Nike’s Unlimited Shanghai

A hero Rosie Lee image
Shanghai

Nike China

Rosie Lee at Nike’s Unlimited Shanghai

A hero Rosie Lee image
Shanghai

Nike China

Rosie Lee at Nike’s Unlimited Shanghai

In August Rosie Lee were asked to help activate Nike’s Unlimited Shanghai campaign, taking over the cityscape on launch night with a convoy of branded vehicles and large-scale visual installations.

Alongside Nike’s brand team and production companies Wispark and Bringidea, we developed a series of activations that exploited the size of the city to showcase their products on a grand scale. To celebrate the event’s opening, we lit up Pudong’s skyline in the campaign’s colours and organised a fleet of custom Nike-liveried trucks and sports cars that travelled through Shanghai – the mobility of our production, in comparison to traditionally static installations, permitted us to bring the Nike Unlimited experience closer to consumers than ever before.

Over the event’s two-week duration, our creative and digital teams also designed and implemented Nike Basketball and Nike Running Club product showroom areas around Shanghai that allowed for a seamless retail experience at Nike Unlimited zones.