A hero Rosie Lee image
Lugano

Punkt.

MP02 Launch

Celebrating digital independence with the MP 02.

As part of our longstanding partnership with premium Swiss electronic and design brand Punkt., we were asked to develop the visual concept and marketing proposition for the launch of their long-awaited second mobile phone, the MP 02.

A hero Rosie Lee image

The phone evolves the MP01 story and experience - moving from a message of pure digital detox to addressing the needs of connectivity but with you in control. The MP 02 allows a move to digital independence but with consistent sleek design style. As such our visual approach iterates on our previous award-winning work, and we produced new vibrant imagery to help differentiate the features and message.

Alongside illustrations, (which has become a key element of Punkt’s communications since we introduced them in 2015) we used these images as a way of celebrating the freedom of connectivity and product design, which was developed by internationally-lauded designer Jasper Morrison.

A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image

We’ve developed user guides and catalogue materials that highlight its features and reinforce the campaign’s key proposition - that the MP 02’s new connectivity options (4G, Blackberry Secure, WiFi hotspot capability) make it a phone that enables digital independence, rather than forcing you to switch off entirely.

A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image

Still life CGI images created vibrant assets of the phone that are used across print and online media.

A hero Rosie Lee image
A hero Rosie Lee image

We created bespoke phone packaging that considers and elevates the unboxing journey - and is built using only sustainable materials.

A hero Rosie Lee image
A hero Rosie Lee image

Illustrations created for the campaign further support this idea - seen here on posters at Jasper Morrison’s London studio/shop and at the Punkt. x Monocle event at the London Design Festival.

Results

the campaign helped the first production run completely sell through on pre-order alone.

has been featured widely in media, including Wallpaper and Monocle.

refines Punkt.’s existing brand messaging.