A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image
Work, Lugano

Punkt.

Punkt. Brand Photography 2025

Updated suite of assets for Punkt’s products - AC02, MC02 and MP02

We were recently tasked with a brief, from our long time collaborators Punkt., to create a suite of assets to update their portfolio of products, specifically the AC02, the MC02 and the MP02.  The aim was to produce imagery and videos that blended together cohesively, but also told the individual story of each product and its benefits.

A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image

Using a consistent theme that allowed the product's features to be captured within the same shoot, we wanted to encapsulate the Brand’s ethos of simplicity, functionality and timeless designs whilst showcasing how they seamlessly integrate into customers' lives.

We sourced a location that would provide a clean, uncluttered, neutral setting that would speak of the lifestyle adopted by Punkt’s customer base - namely design savvy young professionals.

A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image

We wanted to communicate how Punkt. devices allow users to simplify their lives and create focus. On this shoot ,we curated lifestyle scenes that spoke of flow and balance, by reducing background distractions and highlighting a palette of neutral and calming colours.

Engaging our selected models with activities such as yoga, helped to reinforce the notion that Punkt. devices support a mindful and present state.

We used still-life compositions to highlight the product’s timeless design and ease of functionality.

By capturing stylish and serene moments we hoped to resonate with the audience’s desire for a focused and distraction-free lifestyle, without compromising on aesthetic and design.

A hero Rosie Lee image

In collaboration with Amity Studio, we produced a unified suite of assets, presenting Punkt products in a clean and contemporary way, whilst highlighting how they can help facilitate an improved lifestyle.

Featured Products:
AC02 Alarm Clock - A modern design classic.
MP02 - A beautifully designed phone with a minimalist interface that means less distractions in your day-to-day lives.
MC02 - A new kind of smartphone that puts the user fully in control.

Shot on location at Ed’s Shed.
Filming & Production: Amity Studio
Photography: Adam Shaw
Models: Alex Part & Helen Jiaying Shen