Punkt.
Identity
Brand design and identity for Swiss electronics firm Punkt.
Punkt. asked us to develop a brand that encapsulated their underlying ethos – that products should be intuitive, simple, and functional.
Alongside legendary designer Jasper Morrison and musician Scanner, we created an identity that later informed our Design Week Award-winning poster campaign.
As Punkt.’s lead creative agency, we devised a strapline, logo and identity for their initial launch.
We were careful to ensure that our campaign execution was always true to the design simplicity that underscores Punkt.’s product line – and this thinking informs the ‘cleverly put together’ idea that serves as a throughline for the work.
Our output was expressed in number of formats, from print and outdoor advertising to video and event stands, resulting in varied above- and below-the-line communications that effectively supported the brand’s international rollout.
We were then also asked to develop additional materials to launch the DP01 Cordless Phone at London Design Festival and Milan’s Salone del Mobile.