A hero Rosie Lee image
Lugano

Punkt.

Identity

A hero Rosie Lee image
Lugano

Punkt.

Identity

A hero Rosie Lee image
Lugano

Punkt.

Identity

Brand design and identity for Swiss electronics firm Punkt.

Punkt. asked us to develop a brand that encapsulated their underlying ethos – that products should be intuitive, simple, and functional.

A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image

Alongside legendary designer Jasper Morrison and musician Scanner, we created an identity that later informed our Design Week Award-winning poster campaign.

A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image

As Punkt.’s lead creative agency, we devised a strapline, logo and identity for their initial launch.

We were careful to ensure that our campaign execution was always true to the design simplicity that underscores Punkt.’s product line – and this thinking informs the ‘cleverly put together’ idea that serves as a throughline for the work.

A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image

Our output was expressed in number of formats, from print and outdoor advertising to video and event stands, resulting in varied above- and below-the-line communications that effectively supported the brand’s international rollout.

A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image

We were then also asked to develop additional materials to launch the DP01 Cordless Phone at London Design Festival and Milan’s Salone del Mobile.

Results