Vans
SP26 Authentic Global Retail Toolkit
As part of Vans’ 60th anniversary campaign, we were approached to create a Spatial Retail Concept entitled ‘The Authentic.’
The campaign was to feature photography of high profile figures, such as SZA, Travis Barker and Hayley Williams, with a varied product range. Our design needed to give space for the imagery to breathe and to allow the product to be highlighted, which led us to a clean minimal approach.
Minimal and flexible, the design kept the focus on the photography and product while giving retail teams the freedom to move fast, switch things up, and stay visually consistent across each drop’s release. Bespoke shoe walls, and utilitarian pegboards were used to complement the campaign’s photography and help the products pop.
The design kept things raw and honest — no extras, just what’s needed. We utilised concrete and distressed plywood plinths to create a paired back display for the product, with lightbox amplifying the campaign imagery throughout.
Rooted in simplicity, the design used raw plywood and concrete to create a visually clean foundation. The design was adaptable to work across different store layouts and different Tiers fo retail. Photographic galleries of all the campaign’s cast lined the walls, elevating the space.
This versatile system was built to adapt — easy to rework for new drops, different store setups, and pair with the wide range of environments depicted in the photography. Inspire Zone Displays brought the product to life, with a simple, clean design.