Two weeks of total city takeover.
As part of Nike’s Unlimited Shanghai event, we produced a campaign that could reach Nike fans across China’s largest city, combining large-scale visual installations with a convoy of branded vehicles that brought the Unlimited experience closer to consumers than ever before.
We designed a fleet of custom Nike-liveried trucks and big-rigs (led by a specially-outfitted and attention-grabbing Lamborghini) that crossed Shanghai on launch night.
These trucks took design cues from SWAT vans, bringing sport activities and Nike trial gear to the people.
The vehicles moved around the city, offering product exhibition and customisation, workout classes and a seamless retailing solution.
Our digital team’s expertise was used in order to enhance customer experience, building the bespoke app and data visualisation API that powered the Nike Digital Sports Lab and allowed visitors to test their skills against elite athletes.