New Balance and Kith WeHo have partnered with us on an ongoing eight-month retail programme. Our role spans concept and spatial design with the first focusing on the iconic 990 and the Ellipse v1.

For the second seasonal initiative, New Balance asked us to build on the existing Ellipse v1 retail toolkit. We developed “The Archive”, a spatial concept that looked to the New Balance archive and the visual language of the launch campaign for inspiration.

The space was designed to feel like stepping behind the curtain into the working archive of New Balance with archive trolleys, plan chest drawers, labelled boxes and handwritten notes to create a world where the product could be treated as an artefact.

This is in store at KITH WeHo now.