Ahead of summer 2026 and the FIFA World Cup across the USA, Mexico and Canada, Nike North America Brand Creative team asked us to support the development of premium retail concepts for pinnacle and elevated stores across the US.

Building on Nike’s National Team Kits retail directive, we evolved the creative across a series of immersive and shoppable spaces, showcasing six National team kits across seven stores.

Alongside the spatial design, we delivered 3D models and print-ready mechanical artwork to support Nike’s production and build partners, helping ensure the retail environments could be created with clarity, consistency and impact.

Credits:
Nike North America Retail:
Senior Creative Director: Jenny Tondera
Design Director: Allison Kong
Designers: Elliott Lavi, Alex Sorell, Isaac Morris
Production Designer: Mitchell Bauman
Lead Producer: Santy Wang
Senior Producers: Kelli Strang, Michelle Manches

Retail Brand Marketing: Ryan Schafer, Perry Hammond, Amy Mulvania, Derek Letosky
Visual Merchandising: Meagan Sutter, Shazil Noel

Retail Design Directive Partner: Random Studio
Retail Design Partners: Rosie Lee, Infinity Images
Retail Build & Install Partners: Rock Steady, Bednark, Bridgewater, Infinity Images
Retail Digital Partner: Total Concept Integration
Retail Digital Design Partner: Uncanny Valley
Retail Environment Photography & Retouching: Dorothy Hong, Victory