Continuing our work with Timberland, our latest phygital campaign was seen across stores recently, launching their Fall ‘24 range of products led by the Motion Access.

Motion Access is all about comfort and being ready whatever the weather, allowing you to take on an adventure in whatever landscape you find yourself, which came through in our designs for retail.

We wanted to highlight the TimberCush technology used in the shoes, with soft tactile bubbles, embedded in a variety of outdoor landscapes and environments.

Concrete plinths and natural green foliage host the Motion Access range of products, in store, echoing the sentiment of comfort, in your own unique style and environment.

A combination of materials such as OSB and concrete, paired with tactile spheres and soft greenery speak to the campaign messaging that builds on the brands outdoor lifestyle heritage: weather-ready apparel to easily take you from an urban to outdoor landscape, in comfort, ready for your next excursion.

Our work for this campaign included window graphics, product displays, an in store launch zone, display screens as well as the iconic footwear wall. Our design work covered all tiers of Timberland stores — the New York flagship store is pictured above.

New York Flagship Photography: Keith E Morrison