We're pleased to present the route reveal video created with our partner Amity Studio for Saucony and the LDN 10K. 

Inspired by Rod Dixon’s pioneering use of a head cam while running the 1983 NY marathon and highlighting Saucony's core values of irreverence and unexpectedness established during our recent rebrand project, we present the 2024 LDN 10K route from a first-person runner’s perspective. The film follows members from London run crew Grove Lane as they explore the monument-filled route, cut together with dynamic head-cam shots and energetic illustrations from Meredith Schomburg.

The route reveal is just one part of a wider project for the Saucony LDN 10K including the visual identity, art direction, environmental graphics and collateral for the forthcoming event. More to come.

Watch the video here: https://vimeo.com/949466371

Concept, creative direction, art direction, design: Rosie Lee Creative

Amity Studio
Director: Ben Hale
Producer: Jake Kenwright
DOPs: George Harper & Carl Matthews
1st AC: Nacho Muñoz de León
Grade/Sound: George Harper
Motion: Connor Griffin
Music: Tim Heron
Production Runner: Loris Thacker

Talent
Runners, Grove Lane: Harry Swinhoe, Amy Chapman, Jay Topham, Louis Topham, Holly Archer
Comedy duo: Ernie Lumsden, Karim Richardson

Illustrator
Meredith Schomburg