After collaborating with Disney on evolving their Retail Vision for Marvel, we were asked to consider National Geographic in the same way. How should a (primarily) editorial brand steeped in heritage show up in retail?

National Geographic is a unique brand, with a plethora of potential touchpoints with people, so we delved deep into the purpose, mission and history of National Geographic to decide how to configure the retail concepts.

Together with the National Geographic team, we developed a retail concept that is as unique as the brand itself and are looking forward to seeing future store designs draw from this vision and bring it into reality.