We were recently approached by Disney to collaborate on evolving their Retail Vision for Marvel.

Working closely with their brand team, we considered how to best represent the Marvel multiverse concept in their physical spaces across Asia Pacific. Together we developed a strategy based on their brand pillars, flowing into a high-level creative concept covering a range of physical, digital and hybrid touchpoints culminating in a cohesive vision, loaded with interaction and storytelling. We look forward to seeing this new vision roll out to retail experiences across the APAC region in the near future.