We’ve been working with longtime collaborators Track Mafia and the team at Nike London who are celebrating the launch of the new Nike Tech Pack – a collection catering to the many different demands an athlete has, both on and off the track.

We worked with the team to create the visual identity and asset pack for the element of the campaign celebrating the track. Where Cory from Track Mafia hosted a unique training session alongside champion sprinter Dina Asher-Smith in Paddington, central London on Friday 2nd February.

The event aimed to uncover top tips from the celebrated athlete herself and the crew, and eager runners were able to discover how they both work to maximise their training to reach their full potential.