Nike x Cav Empt
Successful partnerships are built on trusted relationships. Which is exactly what was behind our work with Nike Global and their collaboration with Tokyo based label Cav Empt.
Launched in 2011 by English born Toby Feltwell and famed graphic artist Sk8thing. Their capsule collection, which launched this January, draws heavily on their streetwear roots. Updating classic sportswear silhouettes and transforming the Air Max 95 with their unique streetwear inspired style.
Our close relationship with the team helped us bring Cav Empts’ creative vision and content for the campaign to life. Working with them to curate and hone their ideas to articulate the collection for launch. We created the style guide to unite the ideas and assets, offering markets a suite of options to beautifully deliver a bold and impactful interpretation at retail.