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News, New York

Rosie Lee NY wins Pepsi brief

We’re pleased to reveal that PepsiCo have become Rosie Lee’s latest client.

Our New York office have been asked to develop experiential guidelines for IZZE, their line of healthy juice drinks and preservative-free sparkling sodas. These concepts are to be used by Pepsi in all future activations of the IZZE brand worldwide, from retail touchpoints to large-scale installations.

Our strong experiential portfolio – and our work on Nike’s Air Max Day campaigns – was pivotal in their decision to award us the project, which was offered outside of pitching processes.

We look forward to a long and fruitful working relationship.