ABSTRKT Brand Identity
ABSTRKT is a collective of creatives based in New York founded by renowned Brooklyn based curator and designer, Ché Morales.
Together they work with artists, creators and brands combining their skills to deliver projects that span curation and consultancy for large-scale murals & art installations, experimental design, and cultural events. Recent work includes ‘The Rapture’ with artist Michael Zelehoski, Shantell Martin and the New York City Ballet and ‘The Poetry of the Earth’ with Rachel Marks.
We worked with the team to create a new identity that focussed on the core idea of reconfiguration - that would represent ‘abstraction’ in the way it relates to the nature and variety of the work they produce.
The identity morphs and changes in a way that typifies their creative endeavours, whereby the ideas, clients and approach is ever evolving. The work has been integrated into all their channels from website and press to internal and external communications.