We’re pleased to reveal that we’ve been asked by Samsung to develop a series of physical activations showcasing the Galaxy S9, their latest flagship smartphone.

These activations, which focus on making the benefits of the phone’s individual technologies as comprehensible as possible, have been deployed at Samsung 837, the brand’s “cultural destination and digital playground” space, where many consumers and journalists were to encounter the phone for the first time.

They include digital podiums at the entrance, which use animated floating dandelions to make reference to the phone’s slow-mo camera technology, as well as the concept for a striking, light globe-filled photo capture installation that allowed participants to experience the power of the S9’s dual-aperture camera capabilities – from low light to close up shots – and to create their own content for social media.

Experience the work – and the new Galaxy S9 – at Samsung 837 in New York now.