C.P. Company: SEED
We were asked by C.P. Company to curate a complete store takeover during Milan Design Week. The store takeover needed an overarching design concept as well as space for workshops and messaging surrounding their core brand principles and technical product benefits.
We drew inspiration from C.P. Company’s colour kitchen workshops and brought their dying processes to life, converting the behind-scenes kitchen into ‘Open Kitchen’, a space for visitors to explore and interact with C.P. Company in a new way. We immersed visitors in the process from natural pigments through to finished garments.
We focussed on bold colour, and vibrant installations to create a visual feast for visitors, fans and press to explore and learn about C.P. Company from the inside out. Displays were simple and bold, allowing products to shine.