A hero Rosie Lee image
A hero Rosie Lee image
News, Amsterdam

Visual identity for Grammes: a modern twist on French pastry

If you know your way around the Amsterdam food scene, you may have come across our visual identity for Grammes – a local French patisserie with a modern touch. We were thrilled to work with rising pastry chef Maxime Papin and Nawal Batoun by creating a visual identity around the concept of ‘urban delight’.

For the logo and colour palette we wanted to reflect an innovative approach to the artistry of traditional baking and paint a picture of a French bakery with a modern touch. The outcome is a clean design with a sense of high quality indulgence.

As part of the visual identity work we created a toolkit featuring the logo, icons, patterns and various assets to help the brand come to life both on and offline.

Seeing the concept thrive in our home town makes us very proud and we highly recommend those sweet treats – so head to Rivierenbuurt quick and get your hands on their now famous croissants.