Continuing our work with JD Sports, Rosie Lee have launched a further flagship store for JD Sports in Amsterdam.

Situated in the prime retail shopping street of Nieuwendijk, the 900m² store is spread over two floors and offers a unique shopping experience.

Rosie Lee created bespoke product displays for the premium store and launched the first campaign for the latest Nike Flash Pack release. A visual center piece was created in the mezzanine where an iridescent beaded plinth shimmered light on a suspended Nike shoe to bring to life the shoe’s unique waterproof technology. For launch day an experience was created on the ground floor where consumers could try on the Flash vest and have their photo taken with a camera flash. The flash made the scene come alive and users could then share their images online.