News, New York

Rosie Lee brand Restorative Running

We’ve been working with artist (and founder of Girls Run NYC) Jessie Zapo on the branding for her new running project, Restorative Running.

Restorative Running seeks to reconsider the idea of group running sessions, instead focusing on the wellness and relaxation that comes from regular exercise rather than competitiveness or athleticism.

In adopting the kind of bold, modern graphic language that can be seen above and across the website, stationary and social assets we’ve developed for her, we’ve tried to differentiate Restorative Running from other athletic brands and draw attention to the positivity engendered by physical activity.