A3 Retail Group

Rosie Lee create new boxing brand The Corner

We’re proud to reveal The Corner, a new boxing gym concept we’ve created for A3 Retail Group.

In all elements of our work – including the explosive, kinetic typography seen above, as well as the name, logo, apparel and spatial design – we’ve attempted to pay respect to both the physicality of the sport and the rich culture that surrounds it.

This is the third brand that we’ve developed with A3, for whom we previously designed running and sneaker stores Stride and DRoP!, and we’re pleased to continue such a fruitful creative relationship.

The first gym opens in Moscow towards the end of this year, before a wider roll out of the brand in 2019, and we’re looking forward to sharing more as the project continues.