We’re pleased to announce that we have been asked to develop the visual center for Cristiano Ronaldo’s first ever Chinese promotional trip.

This July is the first time that the world-leading athlete has visited the country for a solo tour, and the work that we have produced aims to similarly celebrate his sporting milestones. Alongside Nike Brand Design and local typographers, we’ve created a suite of assets that highlight the speed and explosivity of his play and its contribution to the 75 goals he has scored for Portugal.

Our designs are displayed across both tour destinations and at Nike’s flagship Shanghai store. The store, previously home to our Air Max Day campaigns, has been outfitted with installations that commemorate his achievements in international football as well as his signature boot silhouette – the Nike Mercurial Superfly.

More information on Cristiano’s China tour can be found here.