Rosie Lee develop Berghaus retail guidelines
We’re proud to announce that our team are to lead the development of Berghaus’ new retail guidelines. Despite strong competition from 5 other agencies, including their 2 incumbents, the renowned outdoor specialists chose us to adapt their brand identity to in-store deployment. In a total update of their retail offering, our designs will inform the production of all future Berghaus installations in stockists worldwide.
The guidelines that we have produced apply the brand’s visual language to real-world elements, employing a palette of natural materials and fixtures to highlight their mountaineering heritage and ensure a consistent aesthetic across all consumer touchpoints.
It is currently expected that our work will be rolled out in shops across the UK towards the end of the year.