We’re delighted to announce that our New York office have been working on the launch of electronic giant Samsung’s latest flagship phone, the Galaxy S9.

At the brand’s ‘cultural destination and digital playground’, Samsung 837, we devised and produced a series of activations showcasing the device and its key features that were to be the first contact many consumers and journalists had with the phone.

These include an interactive photo capture installation, which allowed visitors to experience the power of the S9’s dual-aperture camera capabilities – from low light to close up shots – and create their own content for social media.

This commission is the latest in a series of new business wins in the territory – including PepsiCo– and we’re looking forward to revealing more following the conclusion of the campaign.