A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image
News, Moscow

Stride store design selected for Powershop 5

We’re proud to announce that our work on A3 Retail Group’s specialist running store, Stride, has been selected to appear in the latest edition of leading industry book, Powershop 5.

Powershop explores the conscious efforts that designers take to encompass outstanding retail spaces with strong brand and client identity, and features 100 of the best-realised stores from around the globe. Our creative team has used the series as a reference since the very beginning of Rosie Lee, so to be included ourselves was a great honour.

A3 Retail Group initially appointed Rosie Lee to develop a new store that catered to Moscow’s dedicated running community. We created an engaging destination for runners of all abilities, building a brand that was accomplished visually but retained a distinct connection to its local area.

Movement is presented as a key theme of the work, integrated visually into every aspect of the store’s design and identity. The permanent ‘motion wave’ installation uses layers of wooden panels to create an illusion of motion that leads customers through the store.

Read more about our Stride store design here.