Touring China with CR7

6th August 2018

For the second year running we’ve been working with Nike in China on footballing icon Cristiano Ronaldo’s promotional tour of the country.

We’ve developed for them two visual identities – one, seen above, that manipulates his squad number, 7, to create patterns that pay tribute to the speed and explosiveness of his play, and one that celebrates the Nike League Final, a regional football tournament he attended while he was there.

Other designs include an animated version of Cristiano’s CR7 logo, rendered into Chinese characters as ‘C罗’.

Find out more about his visit to China here.